ACNE

Founded in Stockholm in 1996, Acne's ambition was to create and develop their own products as well as helping other people to build their brands. This ambition led to numerous assignments in advertising, graphic design, Internet games and TV production.

As a part of the creative collective Acne, the founding stones of Acne were laid in 1997 when one hundred pairs of jeans were designed and distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the characteristic jeans with bright-red stitching on raw denim.

The first collection was launched in 1998. Since then Acne´s Creative Director Jonny Johansson has worked with a skilful design team to create a strong identity for the brand. Acne is today recognized internationally as a creative collective, unique for its corporate diversity such as fashion, graphic design, film production and advertising, as well as product, business and concept development.
From these humble beginnings, Acne has developed into a renowned jeans brand.